Your Story

People are inherently curious. They love to find out about other people's lives and the journey they have taken to get to where they are.

We help you to tell your story in a way that feels authentic and sets you apart from others.

Why is Your Story important?
Jacquie has spent thirty years working in journalism, public relations, and marketing. She has won awards for her work with businesses such as Pic’s Peanut Butter. This experience has taught her that the most important thing a business can do is to have a really good story to tell about itself.

Some businesses tell the story of their products, their ingredients, or their origins. Other businesses tell the story of their people and why they do what they do.

If you or the people that work for you are an important part of your story then it’s important that the personal story of the people behind your business is part of your marketing and is on your website.

How do we capture your story?
We sit down with you for one to two hours and have a conversation with you. We ask questions about how you came to be in business, what you enjoy about it, and we listen to the stories you tell about yourselves. We then write Your Story for you.

How long will the story be?
Your full story will be 600-800 words in length (depending on how our conversation goes). We will also provide a version of your story in two other lengths – 350 words and 150 words. This allows you to use the story in a range of ways e.g. editorial/advertorial placements, on your website, and in brochures and online listings.

Do I see the story before it is shared anywhere?
We send your story to you for you to review. You will be able to let us know if there are facts you want to correct or elements of the story that we have written that you don’t want to include.

What will happen to the story?
Once you are happy with your story we will send you a final version that you can use on your website, on social media, and in your marketing.

Your story may also be used by us on our website or in our marketing. If we use your story we will include a link to your website so that people can find your business.

 

Pohutakawa-Hammock
Fisherman

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