We love to get coverage of great stories in the media e.g. magazines, newspapers, radio and television.
When we write a story about a destination or journey we particularly love, Jacquie pitches it to the media to see if she can gain coverage and extend the reached of the story. In our first 12 months we reach an estimated readership/viewership of nearly one million people doing this!
Jacquie has ‘pitched’ many hundreds of stories to the media during her 30-year career. She has gained extensive television, magazine, radio, and newspaper coverage for her clients, including working closely with Michael Holland on Seven Sharp on more than 25 items presented by him on the show on TVNZ since 2012. For the past 13 years Jacquie has led her award-winning PR consultancy WPR.
The power of 'earned' media
When you place an advertisement you pay for the space in the publication or for the time on air. This guarantees that the advertisement will appear in the media.
When you pitch to the media you are attempting to gain their interest and have them run your story without paying for the space or time in the publication or on air.
The advantage of this kind of ‘earned’ rather than ‘paid’ coverage is that readers, viewers, and listeners typically find it more trustworthy, genuine, and engaging and more likely to be motivated to act.
Can you show me an example?
Jacquie and Clem worked with Maruia River Retreat to write their story and take accompanying photos and to pitch the story as a feature to key media.
Jacquie approached WORLD magazine about a story that showcase New Zealand's natural beauty and the unique aspects of the Maruia River Retreat to the magazine's discerning and affluent readership. (see pages 174-179)
